The brand name “PURITO” comes from the compound word formed from the words “purify” and “土(a Chinese character that means “soil”)”. It means safe and purified natural ingredients that come from clean soil.
They are a Korean cruelty-free cosmetics company offering simple skincare products enriched with safe and clean ingredients. All of their products are 100% vegan and are free of parabens, sulfates, synthetic fragrances & dyes. Along with eco-friendly packaging that are recycled and biodegradable, PURITO donates a portion of their profits to the KFEM (Korean Federation for Environmental Movement).