Benton as a brand aims to create products to help you achieve a youthful, glowing complexion in a healthy way rather than through potentially harmful, temporary treatments. They very much emphasize the importance of non-irritating ingredients and ways to create products that are suitable for all skin-types.
Although Benton has always used natural preservatives rather than chemical, since 2016 they have been using Ecocert certified natural preservatives. This means they should be effective, sustainably produced, and comfortable on the skin. Additionally, Benton do not mass produce their cosmetics although of course mass production would cheaper, they want their products to be freshly made and thus stick with smaller batches.
Benton Cosmetics is one of the first advocate brands for clean beauty. They are PETA cruelty-free certified, EWG Certified, and their products are all eco-friendly.